Contemporary Brand Management Report for EasyJet

Contemporary Brand Management Report for EasyJet Foundation By and large, the movement advertise has performed well since 2001, with income development quickening from 3% in 2002 to 11% in 2004, with all out deals for that year being evaluated at US$ 549.4 billion. In any case, a few segments performed superior to other people, and the portion of air transport fell step by step somewhere in the range of 1999 and 2003, halfway because of falling admissions because of industry progression and the development of minimal effort carriers. Be that as it may, deals rose firmly in 2004 as the movement business recuperated and financial conditions were more grounded. Undoubtedly, over the period from 1999 to 2004, online deals developed by a marvelous 403%, to reach US$85.2 billion, and the online portion of all out movement retail deals expanded from only 4% in 1999 to practically 16% in 2004. Air transport is by a wide margin the biggest transportation area as far as by and large deals, because of its significant expenses and accommodation, with a w orth portion of 58% in 2004. (Worldwide Market Information Database, 2005). Starting at 2004, no nonsense aircrafts were proceeding to extend, in spite of the fact that there were indications of a shake-out in the business as a few littler organizations failed in 2004, and serious rivalry has likewise carried some significant US bearers to the edge of insolvency. In 2004, Air France Group turned into the main aircraft on the planet as far as worth piece of the overall industry, after the merger of Air France with Dutch national transporter KLM. The consolidated carrier presently works an armada of 550 airplane, serving 189 goals in 84 nations, through in excess of 1,800 flights for every day. Air France Group had an expected piece of the overall industry of 6% in 2004, surpassing the past market pioneer, Japan Airlines Co Ltd (JAL), and is along these lines probably the most grounded brand in the market, because of its new European character, and elevated level of inclusion. (Worldwide Market Information Database, 2005). JAL Group itself was likewise the consequence of a merger in 2002 between Japan Airlines and Japan Air System, and its offer fell in 2004 to 5%, due to the group’s poor budgetary execution in that year. Albeit household courses were accounted for to have performed well in 2004, the droop in the universal fragment offered ascend to a  ¥72.1 billion (US$687 million) working misfortune, because of the unfavorable impacts of extremely low travel trust in Japan, which won in the primary portion of financial 2004. In any case, JAL kept on expanding its driving offer in the residential Japanese market to 43%, well in front of the number two organization, All Nippon Airways, with 34%, because of its solid associations with its nation of beginning. (Worldwide Market Information Database, 2005). The biggest US bearer, AMR, was for all intents and purposes on a standard with JAL in both 2003 and 2004 regarding esteem piece of the pie, and furthermore observed its offer fall marginally, to 5% in 2004. The American aircrafts all experienced the occasions of 11 September 2001 and from the monetary downturn, and have kept on performing seriously. UAL Corp saw its worldwide offer tumble from nearly 6% in 2001 to simply over 4% in 2004, while the portion of Delta Airlines tumbled to 4% over a similar period. Joined Air Lines was the most seriously hit of the â€Å"big three† US carriers after 11 September 2001, and had to petition for Chapter 11 insolvency toward the finish of 2002. In any case, in the wake of experiencing a radical rebuilding program, the carrier had gotten the essential financing to rise up out of liquidation before the finish of 2003. All the US aircrafts are as of now encountering brand personality emergencies, as the US keeps on partner air travel with the spread of universal fear mongering. The European carriers British Airways (BA) and Deutsche Lufthansa have likewise experienced blended fortunes. While the portion of BA fell consistently over the audit time frame, to 4% in 2004, that of Lufthansa rose, setting it practically equivalent with BA, and Lufthansa recorded expanded deals and accomplished benefits in the primary quarter of 2004, contrasted with a misfortune in a similar time of the earlier year. (Worldwide Market Information Database, 2005)Both these organizations are attempting to contend with the unequivocally developing no nonsense aircrafts, possibly demonstrating that the national brand support is not, at this point enough to construct a solid brand in the carrier business, and that something more is required. Brand Essence Govers and Schoormans (2005) give probably the best piece on the idea of brand the board, asserting that, past their useful utility and reason, items and arrangement have an emblematic importance, and parts of this representative significance are represented by ideas like brand character and item client picture, which portray the representative significance related with the brand or item class. Plummer (1984) likewise centered unequivocally around the character of brands, asserting that there are, as a general rule, two distinct countenances of brand character, and it is important to comprehend the two appearances so as to all the more likely handle the totality and intensity of this helpful vital idea. A brand introduces itself to the world from multiple points of view, through the item itself, through its bundling, its name and where it is sold. A brand sold in a grocery store or by means of the web, is endeavoring to impart something, however the world, then again, deciphers the b rand through a wide range of channels; through experience, through discernments, misguided judgments, the worth frameworks of the people out there on the planet, and, obviously, all the commotion in the framework. The two essences of brand character accordingly are input, that is, the thing that publicists need shoppers to think and believe, and out-take, what buyers really think and believe, and these two points of view on brand character can be communicated in two structures. The first can be viewed as the brand character articulation; and the different as the brand character profiles, which are shopper impression of the brand. (de Chernatony and McDonald, 2003) As far as a brand character for an aircraft, this can be crucially significant, as scarcely any business sectors are as ruthlessly serious as the carrier showcase. In any case, on the grounds that the opposition is intense, that is no motivation to pummel clients, in the same way as other carriers do, as they are persuaded that voyagers care basically about cost. Subsequently, numerous carriers most outstandingly the major U.S. transporters and spending aircrafts appear to have made reducing expenses the top need to the detriment of their administration quality, and have manufactured brand characters around hoping to squeeze each penny. Be that as it may, Prokesch, S. E. (1995) claims that it doesnt must be that way, even in a vicious, mass-advertise business, for example, air travel. He contends that there are a lot of individuals who will pay a premium for good assistance, even among the individuals who travel economy, and focuses at British Airways’ benefits as a key pointe r in light of the fact that, while the world aircraft industry has piled on billions of dollars in misfortunes over the most recent five years, British Airways has remained determinedly gainful on the rear of extraordinary client assistance. EasyJet has acknowledged this exercise, enrolling senior advertisers in every one of its significant European markets in 2004, so as to correspond with its significant full-scale brand relaunch that year. The carrier, whose past promoting interchanges were blamed by some for coming up short on the gloss of its initial years, recruited devoted nation directors for the UK, France, Germany, Spain and the remainder of Europe, who were liable for setting up customized systems that identify with their business sectors view of easyJet. (Rogers, Oct 2004) subsequently, the aircraft figured out how to build up a new corporate character and brand character, alongside its first sonic logo. It likewise relaunched its site, significantly expanded its European promoting spending plan to back its first UK TV crusade, and changed typography, by evacuating the .com from most showcasing correspondence and the animation style plane from its advertisements. The 11m euro ( £7.6m) battle, which stumbled into Europe, highlighted the strapline Come on, lets fly, and was made by Sledge, easyJets first UK promotion office, with media through OMD. This crusade was driven by the conviction that in spite of the fact that the â€Å"original showcasing made bunches of noise† it neglected to â€Å"define the aircrafts particular attributes.† (Rogers, Oct 2004) therefore, the new battle was planned for making more feeling around the brand, implying that, in spite of the fact that easyJet remained cost driven, it likewise centered around the terrifically significant client care. This re dispatch seems to have pushed easyJet away from its past situation, close to the foot of the carrier business brand pyramid. Recently saw if all else fails for explorers who thought about expenses, without really considering administration or solace, the organization performed well, in spite of beforehand being one of the UKs most abhorred brands. Be that as it may, with fuel costs rising, and cost slicing activities just having the option to create a specific measure of return, the firm has repositioned and re marked itself so as to move of the foot of the brand pyramid, leaving this space to Ryanair, and comparative spending bearers, and moved itself into the center market, with any semblance of BMI. Despite the fact that the transporter is as yet seen as far underneath BA and the other premium assistance bearers, its image re dispatch has now empowered it to move into the best five in the rundown of the UK’s favored aircraft brands (Curtis, 2004) Situating The vast majority have a supposition about easyJet, which is one of its center qualities, based on the rear of the financial plan airline’s starting situating as an emancipator, empowering individuals to travel all the more as often as possible around Europe, with costs more much the same as household train travel than the generally significant expenses charged by European banner bearers. Likewise, under the direction of Stelios Haji-Ioannou it created as one of the UKs most particular brands, with a trademark disorderly demeanor. Be that as it may, the segment has seen developing rivalry from household contestants, for example, Thomsonfly and Continental new businesses, for example, Wizz, from Eastern Europe, w

Contexts of Nursing Marking Rubric_Assignment

Questions: Task 1 1. Utilizing current evidence,discuss correspondence inside medicinal services. It would be ideal if you center around; - the job of the Registered Nurse - the effect of poor correspondence and patientsafety - the estimation of TeamSTEPPSand ISBAR in correspondence Task 2. Presently you have worked through the substance of this subject, give some proof that you have met a portion of these targets. Draw on the assets you have in this point Write an ejournal section that tends to the accompanying inquiries; What are a portion of the complexities in distinguishing a disintegrating tolerant? Recognize, depict and reference an appraisal device that you could use in on your arrangement to distinguish disintegration in a patient under your consideration. You should legitimize your decision. Situation 1 Complicated Gastroenteritis Veronica, a multi year old young lady, has given heaving and looseness of the bowels. She is dried out and is declining to drink since she feels wiped out. Her mom, Sharon, is with her and she expresses that she has been not able to hold any liquids down since yesterday at 1300hrs. It is presently 1000hrs. Veronica is additionally griping of an irritated stomach. She has had four scenes of looseness of the bowels short-term, the last scene being at 0300hrs. Sharon portrays Veronicas inside activity as noxious, runny and earthy colored. The clinical staff assessed Veronica, determined her to have entangled gastroenteritis. They have requested a preliminary of liquids in the crisis office. 10-20mls/kg of oral liquid every hour is the present request. Veronica is declining to drink. Sharon is getting baffled with her girl as she ceaselessly says no. Perceptions on appearance HR 125 bpm, solid and standard RR 28 bpm Pale, diminished skin turgor Her hands are cool, her lips are dry, however not split She is unobtrusively sitting on her mum's lap Weight 25 kg Clinical history: asthma and honey bee sting sensitivity Situation 2 - Adolescent Mitchellis a multi year old kid who has been brought into the Emergency Department at 2330 by means of rescue vehicle. He was discovered half-awake, outside one of the city clubs. He has upchuck on his garments and scents of liquor. Rescue vehicle officials express that he can be animated however just with agonizing incitement. His reaction to this incitement is verbal terrible language. The rescue vehicle officials likewise express that he has been obnoxiously harsh to them and impervious to their endeavors to support him. Mitchell has a cell phone with the rest of his personal effects and a wallet. His folks Ray and Tania, have been reached and show up in the unit not long after Mitchell. They are humiliated about his drinking, however are unmistakably worried about their child. They are left to visit with their child while the staff recover his notes from clinical records. Mitchell reacts to his mom's touch with boisterous attack and yells at her wildly. She is obviously disturbed and ventures back in tears. Beam mediates and requests that his child stop this conduct. His reaction to his dad is more settled and he quits shouting. He turns over in the bed and shouts out to everybody to disregard him. Task 3 Utilize current proof to talk about the administration of the troublesome circumstance laid out in both of this weeks situation. It would be ideal if you diagram the secret weapons that you may use to set up an arrangement to help the patient and their family. Situation 1 Complicated Gastroenteritis Veronica, a multi year old young lady, has given spewing and looseness of the bowels. She is dried out and is declining to drink since she feels debilitated. Her mom, Sharon, is with her and she expresses that she has been not able to hold any liquids down since yesterday at 1300hrs. It is currently 1000hrs. Veronica is likewise whining of an irritated stomach. She has had four scenes of looseness of the bowels short-term, the last scene being at 0300hrs. Sharon portrays Veronicas entrail activity as noxious, runny and earthy colored. The clinical staff investigated Veronica, determined her to have convoluted gastroenteritis. They have requested a preliminary of liquids in the crisis division. 10-20mls/kg of oral liquid every hour is the present request. Veronica is declining to drink. Sharon is getting exceptionally disappointed with her little girl as she consistently says no. Perceptions on appearance HR 125 bpm, solid and standard RR 28 bpm Pale, diminished skin turgor Her hands are cool, her lips are dry, however not broke She is unobtrusively sitting on her mum's lap Weight 25 kg Clinical history: asthma and honey bee sting sensitivity Situation 2 - Adolescent Mitchellis a multi year old kid who has been brought into the Emergency Department at 2330 by means of rescue vehicle. He was discovered half-conscious, outside one of the city dance club. He has upchuck on his garments and scents of liquor. Emergency vehicle officials express that he can be awakened yet just with difficult incitement. His reaction to this incitement is verbal awful language. The emergency vehicle officials likewise express that he has been obnoxiously injurious to them and impervious to their endeavors to support him. Mitchell has a cell phone with the rest of his personal effects and a wallet. His folks Ray and Tania, have been reached and show up in the unit soon after Mitchell. They are humiliated about his drinking, however are obviously worried about their child. They are left to visit with their child while the staff recover his notes from clinical records. Mitchell reacts to his mom's touch with boisterous attack and yells at her wildly. She is obviously disturbed and ventures back in tears. Beam mediates and requests that his child stop this conduct. His reaction to his dad is more quiet and he quits shouting. He turns over in the bed and shouts out to everybody to disregard him. Task 4 In your eJournal, refer to and sum up a diary article which considers the job of the Australian Registered Nurse in the release arranging process. Quickly diagram how this release arranging in the pediatric setting may augment wellbeing and limit costs. This should be possible as a comment. You can discover all the more with respect to explanations and clarified catalogs on the web connect underneath. Answers: Task 1 Correspondence frames a necessary part in the medicinal services administrations, as it is the key player in choosing the destiny of wellbeing and social consideration result. In straightforward terms the methodology of trade the view, philosophy, concern, articulation and enthusiastic characteristics are significant alongside the treatment system and meds. It is similarly essential to comprehend the necessity of patient, the worry of the social insurance experts and supporting the confidence of the patient, which guarantees the adequacy and viability of the totally medicinal services administration trade framework. The upside of successful relational abilities lies with regards to surrounding association models, setting up dependable relationship; diminish the inconvenience of data scattering and precise trade of data among both the medicinal services suppliers and human services shoppers. Strikingly the correspondence implies incorporate both verbal just as non-verbal correspondenc e. For a RN, it is fundamental to consider (Brunetto, 2012, pp.7; Allen, 2013, pp.226): Audit the current case and any foundation data is available, to characterize the issue. The correspondence objective is to cause the patient to comprehend the worry of activity, for example, causing her to comprehend the structure and necessity, utilization of images to comprehend the issue of patient and utilization of persistence. Recognize the intended interest group and endeavor ought to be taken to cause patient to comprehend and distinguish the worry or need. Correspondence channel, for example, non-verbal correspondence, interpreter, relative or carer and images in correspondence ought to be utilized. Pretest the message and concern suitably related to the patient Utilization of sympathy in non-verbal activities Assess each activity or procedure of correspondence with the patient. It is evident to comprehend that a poor correspondence system won't just brings poor patient yield, yet will likewise guarantee loss of patient fulfillment and progress for prosperity. Nonappearance of any correspondence technique may prompts the patient in disgrace that is increasingly discouraged, and coerce like condition. In like manner, the coordination among the different experts and work process is likewise prone to hamper. TeamSTEPPS and ISBAR is the proportion of procedure and result related for the patient prosperity and most extreme patient yield in any social insurance settings. These incorporate assessment of procedure, clinical results and auxiliary results as far as records, notes, handovers and correspondence with quiet just as human services experts. The portrayal of the TeamSTEPPS is finished with X-pivot speaking to the length of the system and Y-hub with the depiction of the issue. Also, ISBAR is identified with ID, Situation, Background, Assessment and Recommendation that are important to be considered inside the extent of treatment and mediation. Following of these conventions and methods not just assistance in keeping up the coordination among the human services experts, yet in addition guarantees greatest advantage to the patient condition and fulfillment (McCaskill, 2011, pp.S44). References; ALLEN, J., OTTMANN, G., BROWN, R., RASMUSSEN, B. (2013). Correspondence pathways in network matured consideration: an Australian investigation. Universal diary of more seasoned individuals nursing, 8(3), pp.226-235. BRUNETTO, Y., FARR-WHARTON, R., SHACKLOCK, K. (2012). Correspondence, preparing, prosperity, and duty across nurture ages. Nursing Outlook, 60(1), pp.7-15. McCASKILL, C. (2011). TeamSTEPPS: The presentation of authority, situational checking, common help and correspondence to improve tolerant wellbeing in an Emergency Department. Australasian Emergency Nursing Journal, 14, S44. Task 2 Distinguishing proof of clinical weakening condition is significant as it helps in forestalling further crumbling and mortality of the patient. Medicinal services experts, for example, attendants and clinical staff have the duty to perceive and react to the sign and side effects, before the condition o

Western Lowland Gorillas Free Essays

Western Lowland Gorillas October 23, 2009 Introduction: When I was around 14, I saw perhaps the best film. The film was Gorillas in The Mist, beginning Sigourney Weaver as Dian Fossey. It was one of the most amazing motion pictures of my life. We will compose a custom exposition test on Western Lowland Gorillas or then again any comparative subject just for you Request Now My progression mother at the time notice how should I loved the film and game me her very much torn duplicate of Gorillas in the Mist to peruse. I despite everything have that book and since the first occasion when I read it, I have been entranced with these incredible chimps. This is way I accept they merit subsidizing to help them off of the imperiled species list. Western Lowland Gorillas: Biological Needs: Nonetheless, in west Africa, where natural products will in general makes up most of the gorilla’s diet contrasted with those that live in east Africa. Gatherings of gorillas living in west Africa typically split into transitory taking care of subgroups yet are less basic in east Africa, as creatures go far separated scanning for the moderately rare ready natural product. There are a few reports of dozing subgroups be that as it may, they are uncommon. This may happen during the time spent perpetual parting of a multi-male gatherings into two single male gatherings. Gatherings for the most part can go from 5 to 10 people, however a few gatherings can aggregate upwards of 20 to 32 creatures. Csomos, 2008) Habitat: The environment of the Western Lowland Gorilla is comprised of principally rainforests, swamp backwoods, shrubberies, woods edges, and clearings. Western Gorillas have been seen settling in along the Savannah woods edge or in the Savannah itself. In spite of the fact that they visit the Savannah, it's anything but a perpetual natural surroundings for them. Western Gorillas occupy territories that are normally marsh tropical woods adrift level and up to 1,300 mm. (Beudels-Jamer, 2008) Food: Other Life Forms and Interrelations: Human Intrusions: Humans are the gorilla’s most noteworthy danger. Human interruptions of the gorilla’s environments have caused a decay of the animal categories. The three primary dangers that people present, business chasing, logging of the timberland (which has expanded poaching) and Human diseases like the Ebola infection. As per considers ongoing yearly pace of decrease in the gorillas was 4. 7 percent and death rates brought about by the Ebola infection were as high as 80 percent. The gorillas DNA is 98 percent the equivalent has people. Any influenza or infection a human can convey or transmit the gorillas can get. Since they live away from people, any infection or influenza can be fatal to them. The gorilla’s invulnerable framework doesn't be able to safeguard against any infection or influenza that has been transmitted from people. (Universe, 2008) Current Safeguards and Protections: Additional Measures: Going Unchecked: The Congo bowl has been perceived as an all inclusive significant factor in between mainland climate designs and for keeping up atmosphere steadiness. The COMIFAC Convergence and the Congo Basin Forest Partnership have united to secure the entire Congo Basin biological system. They will tack the carbon sequestration and capacity, precipitation age and the regions bio-assorted variety. The Western Lowland Gorillas biological job must be considered. The Western Lowland Gorillas are cornerstone species in their woods natural surroundings, so their assurance is basic to long haul the board of the Congo bowl. (Universe, 2008) Conclusion: Reference Page: Beudels-Jamer, R. (2008) Western Lowland Gorilla. Retriever on September 25, 2009 from www. yog2009. organization September 25, 2009 from www. animaldiversity. unnz. unnz. edu Western Lowland Gorilla Profile, (na) (nd) Retrieved on September 25, 2009 from www. creature. nationalgeographic. com Instructions to refer to Western Lowland Gorillas, Papers

Custom Research Paper

Custom Research PaperHaving a custom research paper is a very important factor if you want to make a name for yourself in your field. While you can find a number of sources to get a research paper, most of these sources are not effective in letting you earn something out of it. In addition, the price charged by these sources can be very high and they have no guarantee to give you your fee back at the end of the year.You need to search for an appropriate research paper and in order to do so, you have to create your own research paper. It would be your first move and the next step is to write a powerful outline that is so convincing that all your readers will find it very interesting. Writing an outline is also one of the important things that you need to focus on as you progress through the writing process. All of the aspects will be explained to you by the guide.Once you have created your research paper, you will now have to submit it to the book catalog. There, it will be reviewed a nd if it's good, it will be added to the online book catalogue. This is usually done in weeks to two months.After that, you can expect the book catalogue to be published and it will be available at your place of business or your home. You can sell your book at the same time. Before submitting your custom research paper, it would be best to include a review on it so that potential customers can find it.Now, you can get ahead in your career by creating a custom research paper with your own research skills. To make it more interesting, you can add some original contents and your own ideas. If you can demonstrate the ability to write an effective outline, it would not be hard for you to write an impressive research paper.Online, it's really easy to post a search and submit your research paper. You will get an excellent rate and the custom research paper will be available online within minutes. If you can write a great research paper, you can expect to earn good money.Before you submit y our custom research paper, it would be best to follow the internet marketing guides. It would also be very helpful if you know some online market techniques such as writing articles, posting articles, getting comments, emailing potential customers and also updating them and many more.

Assignment Question Discuss The Ways Business Essays - Free Essay Example

Sample details Pages: 6 Words: 1695 Downloads: 2 Date added: 2017/06/26 Category Business Essay Type Narrative essay Did you like this example? Culture denotes the way people lead their lives. Corrado (1996) says that culture has an impact on a persons life which can be seen in his consumption behavior also. For example Indians eat their food with their hands and some of them may lick their fingers too, whereas Chinese use chopsticks to ear noodles. Don’t waste time! Our writers will create an original "Assignment Question Discuss The Ways Business Essays" essay for you Create order An Englishman on the other hand may not relish his food until and fork and knife are given to him. All this forms a part of the culture which pervades all forms of living standards. As far as the definition of culture is concerned, culture is defined differently by different thinkers. For example, Hofstede (1980, P.21) defines culture as the collective programming of the mind that distinguishes the members of one human group from another. Tylor (1871) defined culture as that complex whole that includes knowledge, beliefs, art, laws, custom, and any other capabilities and habits acquired by man as a member of society. Ronen (1986, p.18) sees culture as the frame of reference of individuals, and Harris and Moran (1987, p.102) discuss the mental frameworks which groups, organizations and nations develop. Kluckhohn (1951, p. 86) provides that the fundamental webs of culture constitute a patterned way of thinking, acting, feeling and interpreting. Hofstede (2001) defines culture as software of the mind which provides a guide for humans on how to think and behave Hill (2009) asserts that culture has an influence on conduct of international business and a marketer cannot succeed unless and until he understands the various cross cultural influences which have an influence on demand of consumers in the market. Impact of culture on International business and implications for Multinational enterprises Hollensen (2004) describe culture as the learned ways in which a society understands, decides and communicates. Daniel and Malhotra (1993), contends that culture differs among different countries and without keeping in mind the cross cultural characteristics which may have an impact on consumption pattern of consumers, an international marketer cannot succeed in the market. Thus culture has an important meaning for the international marketer and its implications for multinational enterprises can be understood through a number of examples which highlight the importance of understanding culture for an international marketer. Hill (2009) asserted that culture of a country influences the cost of doing business in a country. Prince and Hoppe (2004) say that a company incurs heavy cost of doing business in a foreign country if it enters the country without understanding the culture of the host country. Hill (2009) demonstrates that a multinational corporation should know that there are d ifferences in work related practices in different countries. For example, there are some cultures which observe more holidays than others. A company entering such a cultural backdrop must adjust the scheduling of labor accordingly even if this involves extra costs. Hofstede (1980) in his study at International business machines (IBM) have identified that an international marketer needs to understand four dimensions before entering into a new territory. These four dimensions include power distance, individualism versus collectivism, uncertainty avoidance and masculinity versus femininity. Hofstede (1980) argued that different countries have different scores on the above four variables. In his study, Hofstede (1980) rated twenty countries on a scale of 0 to 100. Hofstede (1980) showed that an international marketer before targeting a country should keep the scores in mind and accordingly formulate marketing strategy to target the market. Hill (2009) asserts that modification of str ategies by an international marketer will result in his success in the market. For example two different economies which consist of Pakistan and Arab countries represent more masculine and collective countries compared with feminine and individual North Europe, and as a result there are also some systematic differences in their values. An international marketer cannot target the countries in Pakistan and Arab economies with the same products as is done in case of North Europe. Hofstede (1980) further contends that culture includes values, norms, religion, language and social class in the society. All these cross cultural characteristics have to be kept in mind by the international marketer before targeting these countries. Hofstede five dimension model is shown below: (Source: https://www.provenmodels.com/files/d616c20f1759b51f1e57bf17ee4cafcc/five_dimensions_of_culture.gif) In 2001, Hofstede expanded his concept of culture by including a fifth dimension to the above four dime nsions. This dimension was termed as Confucian Dynamism or Long term Orientation by Hofstede. Hofstede (2001) contended that the dimension of Confucian Dynamism deals with the aspect of individual countries towards time, persistence, respect for traditions and reciprocation of gifts and favors among the individuals in the country. Hofstede in his initial study has highlighted the fundamental building blocks of culture. Hofstede (1980) contended that culture includes values and norms. Values are concerned with ideas as to what society believes to be good, right and desirable (Hofstede 1980) According to Hofstede; values include the attitude of individuals towards their freedom, loyalty, justice, responsibility and personal relations. On the other hand norms are the rules and regulations which prescribe the behaviors which should be followed by individuals in certain situations. Hofstede (1980) has contended that by understanding the cultural dimensions a company can target the consum ers by providing products which suit to the culture of respective country. There are many examples of companies which have gained success in the market by understanding the culture of the country. Cross cultural issues have an impact on multinational enterprises because they influence the cost of doing business in the country. These examples highlight the importance of considering cross cultural issues which need to be understood by the marketers before framing adequate marketing strategies for targeting the company. For example, Shoji (1991) discussed the case of DeBeers which is a raw diamond supplier in many countries. Shoji (1991) showed how by understanding the cross cultural differences the company gained success in a situation which was deemed as failure. The company ran its advertisement of diamonds in Japan that showed western couples in evening dress which shows the standard mentality that equates diamond with grandeur. The company analyzed that its advertisement is not re sulting in addition of its sales. The company through a thorough analysis of Japanese culture learnt that Japanese woman do not smile and kiss their husbands when they receive diamonds as presents. Instead they shed a few tears and pretend they are angry at their husband for spending so much money. This presented the need for chaining advertisement by DeBeers to suit to the culture of the Japan. The company changed its Christmas campaign and showed a tired wage earner and his hard working wife in their tiny apartment. Upon receiving the sparkling present, she snaps at her extravagant spouse by saying Oh, You stupid! This advertisement was a marketing success, boosting the popularity of diamonds in Japan and showed the importance of understanding cross cultural issues by a multinational enterprise. Another example of not understanding cross cultural issues can be analyzed in the case of Ford (Kwintessential article 2008). The company introduced its new car Pinto in Brazil. The com pany observed that it has very good features but still its sale is not increasing. The company analyzed the reasons and find that its sales does not pick up because Brazilians did not want to be seen driving a car meaning tiny male genitals which was the meaning of Pinto in language of Brazil. The company changed the name of the car and observed that the car gained popularity in Brazil. Cassie (2007) in his article highlighted that even small products like a curling iron are inhibited by language. For example, Clairols Mist Stick forgot that Mist is a German slang word for manure. This resulted in failure of products. The thorough analysis of culture which includes language, religion, rituals and values and norms influences the cost of doing business in the country. Kwintessential article (2008) highlight that culture is the reason why many hotels in the USA or UK do not have a room number 13. Another example is of Nippon Airways which is operating in Japan and it do not have seat n umber 4 or 9 not considered auspicious Kwintessential article (2008). The article shows that apart from language, a company needs to be careful in using images also for the various advertisement campaigns. For example at one place the image may appear to be very attractive but the same image may result in retaliation in another country. It is very common to see the pictures of women wearing bikinis in advertisement posters in UK and US but such images would result in outrage and retaliation in Middle East. Another example of a mismatch between culture and product of a country can be seen in Africa where majority of food products sellers often show the pictures of food in the package because majority of people cannot read English. In this scenario, Gerber introduced its baby food with the picture of a cute little baby on the carton. This created horror in Africa among the consumers. The company has to change the carton to suit to the market. All these examples shows the need of under standing culture before introducing new products, new marketing or advertisement campaigns in a country and the inability of the company to follow this will result in failure of products as well as rise in cost of doing business in the country. An international marketer needs to understand the cross cultural issues apart from just understanding the economic environment of the host country. Culture has an influence on cost of doing business in a country and the failure or inability to understand cultural differences between countries has been the cause of many of the business and product failures. There are many examples of companies which have gained success or failure as a result of understanding or failure to understand cross cultural issues in international marketing arena. Hofstede (1980, 2001) in his model has identified the importance of understanding the various dimensions of culture by a marketer who is entering into a foreign market. In his studies of 40 countries, he has r ated various countries on the different dimensions of culture and has shown that before targeting a new country, an international marketer should ensure that culture of the country should be understood otherwise it would result in failure of product and loss of investment for the company.

Racial Tensions And Viewpoints Of The Progressive Era

Throughout the Progressive Era, racial tensions and biases were very present. This period contained loads of political reforms, social movements, and problem-solving. The Progressive Era is considered to be about 30 year period, beginning in the 1890s and ending in the 1920s. This was a time of change, a time of action when everyone and everything was evolving. From an outsider s perspective, it may seem as though this period was very forward-looking and promising of positivity; however, this is not the case. Yes, there were some upsides to this era and not everything about it was terrible by any significant margin, all this considered, the bad was outweighed by the good. In the United States, this was a time of segregation,†¦show more content†¦Angel Island was for Asian immigrants and Ellis Island for European immigrants. As you can imagine, the process of entering the United States was much more difficult for Asian immigrants, for the coming in through Angel Island. The m ajority of these people were detained on the island itself for as little as two weeks and sometimes even up to two years. Socially, coming to America was not nearly as easy as it should have been. People were treated very poorly on the island itself by the guards and were forced to live in lousy conditions. Once immigrants made it out of the camps, life did not get any easier. The Americans who were supposed to be accepting, loving, and compassionate towards everyone, however, this was not the case. There were a variety of different attitudes towards the immigrants. Some of the negative ones being that immigrants were going to invade and destroy American culture, foreign countries are dumping all of their delinquents into the United States, and that they were going to take over the country and steal all of the resources and jobs of the native Americans. On the positive side, some people were very welcoming and accepting of immigrants since they were able to empathize with these peop le and they were able to truly embody what it means to be an American, and overall just a decent human being. Unfortunately, the bad outweighed the good for the most part and due to this immigrants congregated in designatedShow MoreRelatedHip Hop And Rap Music1646 Words   |  7 Pagesknown as, Watsky. Watsky, a progressive hip-hop artist, draws upon the roots and stylings of early and 90s hip-hop, while also adding contemporary social commentary into his poetic lyrics as one of the more thoughtful progressive hip-hop artists of the 21st century. When hip-hop artists first began adding social commentary into their lyrics, the zeitgeist of the times was a time of disenfranchisement, violence, poverty, and unemployment. It was the Reagan Era, an era in which the manufacturing economyRead MoreWomen During The Civil War997 Words   |  4 Pagesideologies that were bestowed upon them by the traditional viewpoints of society of the time. The status of women was shifting rapidly in the Progressive Era. However, middle-class white married women still did not work outside the home. They were expected to stay home and tend to their families. Minority women, on the other hand, had to balance home life and their jobs outside of the home. An extensive advance for a change called the First Reform Era, arose in the years before the Civil War. The new movementRead MoreThe Adventures Of Huckleberry Finn By Mark Twain Essay1055 Words   |  5 Pagesin America† (Ruta). The poignant novel Adventures of Huckleberry Finn by Mark Twain was greatly influenced by his own life and the era in which he wrote in. When Mark Twain wrote the controversial novel Adventures of Huckleberry Finn it had become notable because it was â€Å"written in American vernacular†. Mark Twain Revolutionized the way American’s wrote in that era. Huck most of the story was contradicting everything he had been taught. Huck was taught that it is an unforgivable sin to help freeRead MoreThe United States : Paragon Of Postmodernism Or Prematurely1769 Words   |  8 PagesThe United States: Paragon of Postmodernism or Prematurely Labeled? The staunch demand for women’s suffrage, the push for equality in the Civil Rights movement, the Vietnam War... Such tumultuous events characterized the 1960s, the turbulent era which irrevocably shaped the history and foundation of the United States. The movements for this time were heavily influenced by the writings and ideas expounded upon by earlier Americans. Many authors, during the Harlem Renaissance of the 1920’s especiallyRead MoreWilliam Howard Taft : The President Of The United States2349 Words   |  10 Pagesgeneral election, and made the foundation of his platform the continuity and expansion of President Roosevelt’s current agenda of progressive reform, with an emphasis on establishing a legislative basis for the changes. However, since this particular election â€Å"occurred in the midst of an era of reform,† (Hornig 238) Bryan tried to sell himself as the â€Å"true† progressive, reform candidate by undermining Taft’s reform er reputation by citing some of his more conservative rulings during the time he spentRead MoreRacism, Discrimination, And Segregation Against African Americans3220 Words   |  13 Pagescountries with fairly homogeneous populations, racially and culturally, was transplanted to a country where there was sharp racial and cultural diversity, but in which all political power over the destinies of other groups was vested in one particular group. The two great fears of the whites in South Africa are that they will lose their physical identity as a result of racial intermixture, and that they will lose their political supremacy as a result of the social and economic advancement of the non-whites†Read MoreRichard Wright : 20th Century Man2201 Words   |  9 PagesYeeun Kim Professor Ruiz English 211 2 November 2014 Richard Wright: 20th Century Man The era of modernism is roughly marked as the last quarter of the 19th century and the first quarter of the 20th century. Shortly thereafter, the Harlem Renaissance fanned into flames during at the last decade of the modern period, in the 1920s. Richard Wright, the author behind the novel Native Son, was just about Bigger’s age (20) at the end of literary modern period and at the hottest point of the Harlem RenaissanceRead MoreHistory Can Be Studied And Recorded3273 Words   |  14 PagesAttitudes toward events and historical figures can be deduced in this type of writing. This allows historians to be able to take both a sociological and psychological approach to studying history. Twentieth century Europe was a time of unrest, racial and religious tension, and change in the political and cultural atmosphere. The events of the 1900’s forever changed the landscape of European identity and historical narratives provide us with a documentation of the human experience during this turbulent timeRead MorePoverty and Social Work Essay example8858 Words   |  36 Pagescaring for the poor than minimizing welfare costs. The poor were conscious of their rights and were not simply standers-by in the welfare system. This system was more humane than later incarnations- at least for those who were white. Chapter 3: The Era of the American Revolution Trattner traces the growth in poverty levels between the 17th and 18th centuries. Some historians have even suggested that poverty was a major cause of the American Revolution. Municipalities were spending from 10-30% ofRead MoreBoyer Dbq Teacher Guide10764 Words   |  44 PagesProtest Cartoon—Students should be able to explain some of the provisions of the Stamp Act and why it angered colonists. Clearly relates to the economic aspect of the question. Perhaps students will comment on the use of effigies in the protests of the era. E-- Students should be able to analyze how the Sons of Liberty list relates to social class since the occupations listed would put most members in the middle rank of the society at that time—neither among the colony’s leaders nor among its working

Characteristics of Anthroponyms free essay sample

Theses of the scientific paper â€Å"Semantic, social pragmatic and functional characteristics of anthroponyms (based on the novel John Updike â€Å"The Centaur†)†; Viktoriya Melnychuk; Khmelnyts’kyi regional MAN department; Shepetivka educational complex #1; form 11; Tarnavska Olena Myhaylivna, the candidate of philological sciences, associate professor of department of English philology of the Volynskiy national university named after Lesia Ukrainka. The purpose  of this paper  is to analyze anthroponyms, their semantic, social pragmatic and functional characteristics of  anthroponyms (based on the novel  John Updike  Ã¢â‚¬Å"The Centaur†). We will write a custom essay sample on Characteristics of Anthroponyms or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The full communication, that is correct perception, evaluation and interpretation of information, is impossible without knowing the specific set of anthroponyms and their functions in language and text. The names of famous personalities, literature characters make up a significant part of knowledge, necessary for understanding and assessment of the culture different people. Therefore, our research is relevant. The subject of the research is semantic, social pragmatic and functional characteristics of  anthroponyms (based on the novel  John Updike  Ã¢â‚¬Å"The Centaur†). Anthroponomastics  , a branch of  onomastics, is the study of  anthroponyms  , the names of  human beings. Anthroponyms often preserve lexical elements that have dropped out of the standard  lexicon  of a  language. The subdivisions of anthroponymy include: given names, surnames, clan names, matronyms, patronyms, teknonyms, nicknames, ethnonyms. Allusion is the main feature of the anthroponyms. Allusion is a brief reference to some to some literary or historical event commonly known. Allusion is a subtype of metaphor. Metaphor denotes expressing remaining on the basis of similarity of two objects: the real object of speech and the one whose name is actually used. But there is only affinity, no real connection between the two. Most of anthroponyms in the novel John Updike â€Å"The Centaur† are the individual, which expressed their own names, surnames, status names and perform the nominative function. Characteristics of Anthroponyms free essay sample Viktoriya Melnychuk; Khmelnyts’kyi regional MAN department; Shepetivka educational complex #1; form 11; Tarnavska Olena Myhaylivna, the candidate of philological sciences, associate professor of department of English philology of the Volynskiy national university named after Lesia Ukrainka. The purpose  of this paper  is to analyze anthroponyms, their semantic, social pragmatic and functional characteristics of  anthroponyms (based on the novel  John Updike  Ã¢â‚¬Å"The Centaur†). The full communication, that is correct perception, evaluation and interpretation of information, is impossible without knowing the specific set of anthroponyms and their functions in language and text. The names of famous personalities, literature characters make up a significant part of knowledge, necessary for understanding and assessment of the culture different people. Therefore, our research is relevant. The subject of the research is semantic, social pragmatic and functional characteristics of  anthroponyms (based on the novel  John Updike  Ã¢â‚¬Å"The Centaur†). Anthroponomastics  , a branch of  onomastics, is the study of  anthroponyms  , the names of  human beings. We will write a custom essay sample on Characteristics of Anthroponyms or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Anthroponyms often preserve lexical elements that have dropped out of the standard  lexicon  of a  language. The subdivisions of anthroponymy include: given names, surnames, clan names, matronyms, patronyms, teknonyms, nicknames, ethnonyms. Allusion is the main feature of the anthroponyms. Allusion is a brief reference to some to some literary or historical event commonly known. Allusion is a subtype of metaphor. Metaphor denotes expressing remaining on the basis of similarity of two objects: the real object of speech and the one whose name is actually used. But there is only affinity, no real connection between the two. Most of anthroponyms in the novel John Updike â€Å"The Centaur† are the individual, which expressed their own names, surnames, status names and perform the nominative function.

Kayaking free essay sample

The first time I went kayaking was in a very small pond at my friend’s neighbor’s house. I was nervous at first and then when it came time to leave, I didn’t want to get out. Since that time I have only gone kayaking once and that was on Black Creek in Churchville, New York. I have looked at many kayaks and equipment that goes with it. The one kayak that popped out at me the most is the EZG 42 wavesport. The place I would go kayaking is called Black River; it is near Watertown, New York. Kayaks come in different sizes and shapes, but there is one that won me over and that was the EZG 42 wavesport. The reason why I chose the EZG 42 wavesport kayak is because it used for white water and that is what I want to do. I just want to go and have a good time and feel good about it. We will write a custom essay sample on Kayaking or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The kayak I looked at can be bought used or new and I chose the used price which was $920. The size of the kayak is 6 feet and 6 inches in length which is a good fit for me so I can go down a rushing river. I also chose that kayak because I love the color of it and that it is comfortable at the same time. When you are going down a rushing river it is important to have kayak with you so you don’t go to the bottom of the river. Paddles are a good piece of equipment that you can have on you when you are in a kayak. The paddle that I chose to go along with the kayak is a Werner twist straight shaft paddle. The reason why I chose that paddle was because both ends do not line up which gives it a great power and responsiveness so I can actually paddle and steer faster. I chose this paddle because it is made out carbon fiber that makes it light and stronger. The shafts on the paddles will enhance the energy during each stroke you take. When the blades are smaller in diameter they can give a more powerful catch then longer blades do. The paddles are not just the thing that I needed so I could go on a trip down the river. The sprayskirt that I chose was the Adventure GTX 7. 0 because it is waterproof, so that there will not be any water going into the kayak. The sprayskirt deck will keep the water away, and preventing puddles from forming on it. The skirt also has a really good seal seam on it making it impossible to get water in the kayak. The sprayskirt I looked can also be adjustable to fit all sizes and it has a Velcro on the waist allowing it to be able to remove to become suspenders if necessary. The reason why I chose these models out of the rest was because they were the cheapest ones I could find and they don’t fall apart easily. The helmet and lifejacket are the most important pieces of equipment because they will save your life when you are in a river. The helmet and lifejacket that I chose are called the Shred Ready AHM Livery Helmet and the Extrasport Universal PFD. The reason why I chose those two was because they will help keep you safe if you go under in rushing water. The helmet will help protect your head from hitting something and getting knocked out. The reason why I chose those models was because the lifejacket will help you stay above water if you get knocked out of your kayak. One of these days I want to actually go white water kayaking with a bunch of people. Before I do go kayaking in a rushing river I want to get better and learn how to flip back over while under water. If I learn how to do that I am pretty sure I can go on any river. The most important thing I have learned was to have fun and learn how to flip a kayak back over while in it.

civil war and reconstuction essays

civil war and reconstuction essays Although some historians feel that the Civil War was a result of political blunders and that the issue of slavery did not cause the conflict, this interpretation fails to consider the two main causes of the war itself: the expansion of slavery, and its entrance into the political scene. By considering the personal opinions of people living in both the North and the South at the time of the war, as well as the political decisions made, one can understand the reasons behind the war, and then The revisionists believe that the issue of slavery was not a major cause of the war. Some argue that the war was caused by careless decisions made by politicians, who caused people to react with emotions that were out of proportion with the issues involved. Others feel that the slavery problem could have been solved without war. The problem with these theories is that the revisionists do not recognize slavery as the main difference between North and South. They also fail to realize that it was not simply political blunders that caused the war, but the discussion of slavery publicly among politicians. In his theory of the war, Michael Holt primarily considers the timing of the conflict. He feels that the breakdown in the two party system created a panic among citizens and that this panic erupted into war. The only problem with this theory is that it is not the citizens of a country who decide whether or not to go to war, it is the politicians. The reason that slavery could exist without war in the United States until 1861 was because up until that time there was always enough land to expand. It was when the amount of land available for expansion became scarce that the North and South began to feel friction as to who would control more states, free or slave. The South wanted more slave states, where the North wanted more free states, to give them more land and power in ...

Good Parenting for Single-parents Essay Example | Topics and Well Written Essays - 1250 words

Good Parenting for Single-parents - Essay Example Most apply to all parents, while a couple will help the single parent more. I have chosen 4 of the guidelines to discuss in this paper based on my experience with my parents. They are: set fair ground rules and discipline with love, be positive, give the child responsibility commensurate with maturity levels, and be a good role model. As a parent, I find these guidelines to be very helpful in parenting my own children. . Our household had a set of rules that were strong as iron. An infraction, or breaking of one of these rules was akin to a slap in the face. The rules were elegant in their simplicity. #1 Respect - above all else. Each person in the household was entitled to respect as a person. Our parents respected our opinions, and listened to what we had to say as long as it was in a correct tone of voice and in turn, we respected our parents because they seemed less dictators than guides. #2 Work hard, and work together. This meant if there was a job to be done, we were all to assist in completing it. Mom might have assigned individual tasks to us, but it was based on who was available at the moment, not who’s â€Å"job it was†. Often, we were all working on different tasks at the same time in order to ensure everything got done in the least amount of time. These two simple rules governed our daily lives, and it worked to bring easy harmony.

The play, Everyman Research Paper Example | Topics and Well Written Essays - 1500 words

The play, Everyman - Research Paper Example Considering the reality of death, the author has portrayed death as someone who calls Everyman, the protagonist of the play to meet God and reply for his deeds. The protagonist asks Death that he wants some time to get some friends to accompany him in his journey to his destination to meet God. He gets some time, but he realizes that the friends who were dear to him are not ready to accompany him. The author perceives and treats death as a call from God to enable people realize what is good for them in life. Everyman as the name suggests represents every man on earth. The play as a whole is a play that portrays Christian values and can be understood as an allegorical or morality play. The play starts with God’s call to Death where he claims that human beings in the world are not following his commandments and are committing sins (Lester, 1981). He asks the Death to bring Everyman to answer for his committed deeds. Death works as God’s messenger who brings God’s m essage to Everyman that he should appear before God to answer for his deeds. God sends for Everyman as he says, â€Å"...Go thou to Everyman, And show him, in my name, A pilgrimage he must on him take, Which he in no wise may escape; And that he bring with him a sure reckoning Without delay or tarrying...† (Everyman, 1987, 65-71) Death is asked to tell Everyman to conduct a pilgrimage in order to reach God. The sending of Death ensures that Everyman has to leave the world and its belongings in order to reach the court of God. Death also represents the abolition of life and reaches Everyman to inform him of his ending to reach his final destination before God. The representation of death in Everyman is not fearsome, but educative as the figure when comes forth Everyman, he is not frightened at seeing him. However, when he is told that he is going to come before God, he is frightened considering himself alone and secluded. He thinks that he will gain someone’s sympathy i n his journeying towards God and this sympathy will lead him to have Heaven (Spinrad, 1987). Death comes and informs Everyman, â€Å"Death: In great haste I am sent to thee From God out of his Majesty. Everyman: What, sent to me?† (Everyman, 1987, 90-92) At hearing a call from God with Death as God’s messenger, Everyman gets disturbed considering him incapable to appear before God in his present condition. He calls Death â€Å"gentle† And asks him for some time, in which, he can arrange for some friends to accompany him in his pilgrimage. Everyman says, â€Å"O wretched caitiff! whither shall I flee That I might 'scape endless sorrow? Now , gentle Death, spare me till tomorrow, That I may amend me With good advisement.† (Everyman, 1987, 171-75) He sees no place to escape and seeks mercy from Death. He regards himself extremely sorrowful and distressed not because of appearance of Death, but because of being called by God when he is not ready to appear. As mentioned earlier on, death is portrayed not as fearsome and horrible as it was supposed to appear at that time when the play was written. In medieval times and middle ages, death was portrayed with skeletons or someone with frightening appearance that at once made the observer to tremble (Cawley, 1970). Death in Everyman was portrayed as a messenger of God who was so merciful that he gave some time to Everyman to search for his companions for the journey. Death let everyman to ponder over the differences between right and wrong that assign him the title of

Right of Habeas Corpus Essay Example for Free

Right of Habeas Corpus Essay

Essay on the Symbolism of the Menagerie in The Glass Menagerie

The Symbolism of the Menagerie in The Glass Menagerie      Ã‚   Tennessee Williams' play, The Glass Menagerie, describes three separate characters, their dreams, and the harsh realities they face in a modern world.   The Glass Menagerie exposes the lost dreams of a southern family and their desperate struggle to escape reality. Williams' use of symbols adds depth to the play. The glass menagerie itself is a symbol Williams uses to represent the broken lives of Amanda, Laura and Tom Wingfield and their inability to live in the present. The glass menagerie symbolizes Amanda Wingfield's overwhelming need to cling to her past and her fulfilled fear of being alone.   Amanda resents the poverty-stricken neighborhood in which she lives so much that she needs to mentally escape from it by invented romance and self-deception. Williams describes her as having "endurance and a kind of heroism, but she is also silly, snobbish, sometimes cruel and sometimes pathetic in her well-intentioned blundering"(Williams 1865).   Abandoned by her husband, Amanda comforts herself with recollections of her earlier, more gracious, southern life in Blue Mountain when she was pursued by "gentleman callers".  Ã‚   Amanda is desperate to find her daughter, Laura, a husband, the kind of gentleman caller that she herself longed for, who would not have deserted her. "Well, in the South we had so many servants. Gone, gone, gone. All vestiges of gracious living! Gone completely! I wasn't prepared for what the future brought me." (Williams 1893 ). She foists her illusions on her unwilling children, lives in the past with pretensions to glory.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Laura's collection of glass animals represents her hypersensitive nature and fragility.   The glass menagerie is ... ...tle glass animals came to represent in my memory all the softest emotions that belong to the recollection of things past. They stood for all the tender things that relieve"(Williams 64). They retreat into their own separate worlds to escape the harshness of life.   Amanda, Laura, and Tom are incapable of living in the present. Mirroring the social and economic despair in the U.S., The Glass Menagerie is nostalgia for a past world and its evocation of loneliness and lost love, which celebrates, above all, the human need to dream.    Works Cited and Consulted: Crandall, George. The Critical Response to Tennessee Williams. Westport: Greenwood, 1996. Martin, Robert. Critical Essays on Tennessee Williams (Critical Essays on American Literature). New York: Simon and Schuster, 1997. Williams, Tennessee. "The Glass Menagerie". New York: Random House, 1985.

Art of Cooking Essay

I have a passion for culinary art. My double culture, and family background was behind this love . I always thought that being half French , half Moroccan is a great mixture , but starting to cook approved it to me . I remember when I used to sneak in my mom’s kitchen, and play with the ingredients. It was a great time where I learned how to mix, and make new dishes by improvising new combinations. For example, I mixed flavors and textures that were usually never combined. Or even add new colors in my dishes that raise their beauty. I was not the only one fascinated by food. My dad a professional chef got me into the world of pastry, and Moroccan traditional food ex: â€Å"Tagine,† which is primarily used to slow-cook savory stews and vegetable dishes. Because the domed or cone-shaped lid of the tagine traps steam and returns the condensed liquid to the pot. Morocco is the culinary star of North Africa; it is the doorway between Europe and Africa. Much imperial and trade influence has been filtered, and blended into this culture. Moroccan cooking is characterized by rich spices that combine anywhere from 10 to 100 spices. French and Moroccan cooking cuisines have been subject to Berber, Moorish, Arab, and European influences. Most French dishes are known for their complex, and rich flavors, we love bread, and wines. Most of people tried some French recipes, or food without knowing that is even French. You may find them all over the world. Ex: * Crepes: a very flat pancake typically stuffed with fruit or cream. * Baguette: a long French bread loaf. * Chocolate mousse: this lighter than air dessert originated in France. * Eclair : a pastry stuffed with cream and topped with icing. * Creme Brulee : Custard topped with hard caramel. â€Å"One cannot think well, love well, and sleep well, if one has not dined well. †

Movie, Blade Runner, The City And People Are Very Similar...

In the movie, Blade Runner, the city and people are very similar. They are both very different and mysterious. The characters are not very well explained at first so give that mystery feel to them. The city is very dark and different that other normal cities which make the city also look mysterious. The director did this to add depth to the film and have the unknown so you can interpret your own ideas into the movie. The city and the people are all characters in a film. They are the parts of the film that tell the story. The characters all play important roles. Without all of them the movie would not be the same. It could have the same storyline but with different people and a different city it becomes a new film. The city helps show the hidden meanings in movies that the characters don t say. If they did say these things the city showed it would be a long boring movie. In books these meanings are normally written but because there are no words in movies normally, the dire ctor must show these thoughts. He will normally show this through the weather of the city or just they way the city is acting. The city may be a busy city with cars running around everywhere or really quiet with no one on the streets. The movie’s characters and cities are both needed to create a scene that has depth and is interesting. If neither of these are visible then the film could not have been written very well. Both the city and people should be similar to have the film make sense.Show MoreRelated Ridley Scotts Blade Runner Essay2557 Words   |  11 PagesRidley Scotts Blade Runner In 1982 Ridley Scott’s movie â€Å"Blade Runner† was quietly released and received mixed reviews7. As time passed the movie’s fan base expanded and today, many consider it to be one of the greatest science fiction movies of all time. Numerous people consider it Harrison Ford’s greatest acting role, which, considering the competition consisting of Han Solo and Indiana Jones, is no small feat. Originally, critics missed or were confused by the philosophical questionsRead MoreBlade Runner Analysis1228 Words   |  5 PagesThomas Driscoll Comm 225 Blade Runner Mise en Scene Analysis A Misen Scà ¨ne is a word borrowed from the French theatre. It is actually  everything on screen including scenery and the props used. The  setting, costumes and lighting are also essential in an opening scene.  It is essential in all films, as so much of the appearance and  audience’s attention goes directly there. Scott has also used Film  Noir which implies to the film, set forty yearsRead MoreFrankenstein and Blade Runner Essay (Contexts and Representation)1792 Words   |  8 PagesExplore the way in which different contexts affects the representation of similar content in the texts Frankenstein and Blade Runner. Mary Shelley’s Frankenstein and Ridley Scott’s Blade Runner, whilst separated by 174 years, feature very similar content which can be seen by comparing the two side by side. Coming from different contexts, they both express their anxieties about technology, which is shown through a man made creature, and they both exhibit a strong valuing of nature. However dueRead More Japanese Animation and Identity Essay3705 Words   |  15 Pagesdubious entity supported by the notion that there are geographical space, indigenous people and the essence of culture, all of which equal the idea, â€Å"the Orient.† A problem arises from these characteristics: based on Said’s notion of Orientalism, is that any discussion of Orientalism, whether critical of it or apologetic for it, goes on only in the West, somewhere distant from supposedly â€Å"Oriental† indigenous people or culture. 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His mother owned a cat-themed gift shop (for cats) called Cats Plus. Burton s bedroom had two large windows that overlooked the yard, but his parents boarded them up (Pringle). My parents covered the windows in my bedroomRead More Dames, Coppers, and Crooks: A L:ook At Film Noir Essay2891 Words   |  12 Pagesof film noir. During the 1930s, American was struggling with the Great Depression. There was widespread unemployment. The country also led an isolationist political belief, had beliefs of lasting world peace and pledged neutrality. They also had a very small standing army. America had all of these beliefs as they entered World War II. nbsp;nbsp;nbsp;nbsp;nbsp;The United States emerged as the one great victor of the war. The war had devastated Europe and shattered Asia. America, however, hadRead MoreEssay on Fall of Asclepius95354 Words   |  382 PagesFall of Asclepius By Harm 1 and Icrick Prologue Where should I begin? The apocalypse happened so fast. In less than a month, monsters infested every part of this world. People panicked, people died. They clawed at each other just to get out of all the infested areas around the world. There was problem about fleeing from infested areas. Everywhere was infested. There was no where anyone could go without encountering the walking plague. You know that phrase War is Hell? Well... its deadRead MoreRecent Trends in Advertising11843 Words   |  48 PagesForeword Hrm practices play very important role in managing any type of business. Yes, practices do differ form sector to sector company to company but the basic idea of managing the staff , recruitment and selection procedures are mostly the same. In this project we have considered hrm practices in retail sector. Retail sector in India is now growing aggressively and want for professionals in this sector has also increased. Competition has made a lot of difference in this sector , To match withRead MoreCatering Industry in India15547 Words   |  63 Pageswhich decides a price range for agricultural consumables. But it fixes only on estimates of Demand and supply. Hence any unreasonable increase in produces is restricted and is working in favor of catering industry. Hence Gone are days when onions made people cry by selling at exorbitant prices. â‚ § Govt. should take up initiative of setting up more number of APMC markets.(Agriculture Produce Marketing Centers). The reason for this is that villagers/farmers can directly sell goods in these markets without